The same notion is applied to light on HTC's UltraPixel sensor. They'll take up the same floor space, but the bucket catches more rain, as the spaces between the cups mean that lots of the rain misses the target. You can put down a bucket, or you can put down lots of cups. The analogy that Whitehorn uses to illustrate this point is one of catching rain. The problem is that increasing the number of pixels crammed on to a sensor's surface is doing nothing for image quality: the numbers might sound impressive, but it means that the pixels are getting smaller and are less able to perform their primary function - absorbing light. It has been prolific in digital cameras, calming down in many compact cameras around 2010, but continuing to run in smartphones unabated. People have been talking about the megapixel race for several years. We sat down with Symon Whitehorn to get all the details on HTC's new camera. Stepping away from the conventional route of boasting about a newer, higher resolution sensor, HTC is taking a different tack. In the HTC One, however, HTC is taking a gamble. READ: HTC One is the most dramatic rethinking from HTC yet
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